Campaigns

Niche Media is a full-service advertising/communications agency, providing specialist ethnic services and helping clients to get their messages and marketing communications into these “hard to reach” Māori, Asian, and Pacific audiences, ie, the Culturally and Linguistically Diverse Communities, (CALD).

Niche Media provides a wide range of services from Creative to Production in all languages and also manages the “Bureau of Ethnic Communication” media booking hub, on behalf of the NZ Government.

The Bureau provides media strategy and booking services for over 80 media companies which it represents and guarantees clients industry best practice, based on independent research for all media bookings. These media include TV, radio, print, digital and social media options.

Niche Media also provides clients with direct access to a network of Community Ambassadors to reinforce the client’s messages and develop more effective up-take and “call to action” of the message. This helps provide Complete Ethnic Marketing Solutions.

Niche Media is a pioneer in the field of multicultural marketing and has been setting best practice in this industry for over two decades. Niche Media was also instrumental in funding the first ever multicultural media survey in conjunction with the NZ Government and continues this on-going research with bespoke research for clients.